“Amy was exceptionally proactive, consistently bringing fresh ideas, strategic insights, and opportunities to expand our reach. Her extensive media connections delivered more value in one month than we achieved in three months with a high-profile firm. She took the time to deeply understand our business—despite its complexity—demonstrating a level of commitment and expertise that is rare in the industry.
Unlike many PR professionals who focus on theory without execution, Amy is the complete opposite—she builds strategies that actually work. She’s fast with follow-ups, proactive with introductions, and quick to jump on a story. Working with Amy was not only effective but also seamless, and we look forward to continuing our collaboration.”
Magnet Capital
Retainer media program
The Brief
Magnet Capital aimed to build its position as a leader in digital asset management. The objective was to educate sophisticated investors on the opportunities within digital assets while addressing reputational challenges in the sector. Additionally, the media strategy focused on building long-term brand credibility and strengthening key media relationships.
The Challenge
Crypto’s Reputation: Overcoming negative perceptions around digital assets, including concerns over volatility, regulation, and transparency.
Investor Education: Showcasing the intrinsic value of crypto investing and how Magnet Capital’s structured approach provides a credible alternative.
Conservative Market: Engaging Australian high-net-worth and institutional investors who traditionally favor conventional assets.
The Results
Extensive Media Coverage: Averaging 6 articles per month, with coverage in AFR, Bloomberg, Capital Brief, InvestorDaily.
Industry Thought Leadership: Consistent trade media articles and a continued monthly segment on Ausbiz.
Strong Media Relationships: Established Magnet Capital as an authoritative voice in digital asset investing, fostering ongoing media relationships with Bloomberg, InvestorDaily, and Capital Brief.