“There is an art and science to PR, and Amy knows them both well. I cannot understate how grateful I am for her support, dedication and diligence in helping me launch our money programs into the world. If you haven’t got a PR strategy or expert in your corner to support you, hire her – immediately.”

- Jess Brady

JESS BRADY

Campaign or Project PR

The Brief

ABC PR was tasked with launching licensed financial adviser, Jess Brady’s 10-week finance course The Greenhouse Money Growing Program, focusing on financial empowerment for all Australians, but especially minority groups and women. The goal was to establish her as a thought leader and drive course sign-ups.

The Challenge

Many women, non-binary individuals, and LGBTQI+ communities face barriers to financial education. The challenge was to:

  • Educate potential customers on Jess Brady’s mission.

  • Drive sign-ups for her finance course.

  • Position Jess as an approachable financial expert.

The Results

  • Extensive Media Coverage: Featured in top-tier publications including AFR, Womens Agenda, The Age, Yahoo Finance, Channel 7 and Mamamia.

  • Increased Awareness: Strengthened Jess Brady’s reputation as a financial education advocate.

  • High Engagement & Sign-Ups: Boosted audience engagement and course enrolments.

  • Thought Leadership: Positioned Jess as a leading voice in financial literacy and equality.

Next

Brightly