Media & Communication Coaching

Tailored coaching to help you communicate with confidence – in the media, on stage, or in the boardroom.

ABC PR’s coaching programs are designed for financial professionals, founders, and rising corporate leaders who want to sharpen their message, elevate their presence, and show up with clarity without adding to their workload.

Whether you are preparing for a media interview, a major presentation, or just want to build your personal brand, we will help you turn your knowledge into something people actually listen to.

Why clients choose ABC PR coaching.

  • We get finance and complex businesses and know how to translate it clearly.

  • We are outcomes-focused with no fluff or “PR speak.”

  • We work with your marketing team, not against them.

  • We deliver coaching that’s practical, supportive, and built for real-world impact.

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Why it matters

In a world where AI can generate content instantly, it’s human clarity, trust and authority that cut through.

Clarity builds credibility: learn how to communicate complex ideas simply so clients, media, and stakeholders actually listen.

Confidence drives performance: feel prepared for high-stakes moments like media interviews, presentations, and investor pitches.

Your people are your brand: empowered communicators become trusted experts who strengthen your reputation from within.

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What we offer

We offer two focused programs, the Presentation Preparedness and Media Preparedness programs, each built around a four-step coaching model with practical takeaways you can apply immediately (even if you pause between sessions).

Each program includes:

  • 4 x 1:1 or small group 60 minute coaching sessions

  • AI-powered session notes

  • Session recordings

  • Email nudges to keep you on track

Timing is based on your needs and availability. With a total time investment of 4 hours you can choose to complete the program in an intensive one week immersion or break it up into monthly sessions.

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What it is not

• Not traditional media training that consumes your whole day with no real take-outs.

• Not one-size-fits-all. Each session is tailored to suit individual or group needs.

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Presentation Preparedness Program.

A four-step process to help you deliver with clarity, structure, and confidence.

Before you start your deck or presentation this program is your starting point. Whether you are briefing a client, speaking at a conference, or updating internal stakeholders, we will help you nail your message, connect with your audience, and deliver with confidence.

This program is ideal for founders, team leads, executives, and expert talent presenting in business or public forums.

  • The below 60 minute modules are facilitated by Amy personally to take you from idea through to execution. This is the process Amy has successfully used with clients for years, and has finessed to share the secret sauce.

    Perfect for client pitches, investor updates, webinars, and conference presentations.

    1. Session one: Clarify your message

      Define your key takeaways and why it matters for your audience.

    2. Session two: Content audit and structure Identify data, visuals, and proof points to support your messages.

    3. Session three: Shape your story

      Structure your presentation for maximum impact.

    4. Session four: Present with flair

      Rehearse delivery with practical coaching on tone, and flow to own the room and speak with authority.

  • This program is designed to give you the tools to succeed based on the process Amy has successfully used with clients over and over.

    • A clear, audience-ready message
      You will define what you want to say and why it matters. No more vague intros, jargon or over-explaining.

      • A content map that supports your story
      We will help you identify the strongest data, visuals and proof points you already have to support your message. You will know what to include and what to leave out.

      • A structure that makes people listen
      You will learn how to organise your presentation into a logical, engaging narrative that keeps attention and moves your audience to act.

      • Practical delivery tools, not performance training
      Through live coaching, you will practise tone, pace and flow so you can speak with confidence.

      • A reusable presentation framework
      You will leave with a presentation you have built yourself, using a structure you can apply again and again to future pitches, reports or events without reinventing the wheel.

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Media Preparedness Program.

Everything you need to handle media interviews with confidence.

A four-step coaching framework to help you understand how the media works and how to make it work for you.

Before you start engaging media, this program prepare you for success. Whether you are being interviewed for the first time, or the fiftieth you will learn what journalists actually look for, how to pitch your expertise, and how to stay in control when the pressure’s on..

Perfect for executives, founders, subject-matter experts and future spokespeople stepping into the spotlight.

  • The below 60-minute modules are facilitated by Amy to take you from uncertainty to on-the-record confidence. Using the process Amy has mastered with executives, analysts, and founders to get them ready for real media opportunities.

    Perfect for executives stepping into media roles, subject-matter experts, or anyone about to speak to press.

    1. Session one: Understand the media landscape
      Learn how the finance and business media works in Australia.

    2. Session two: Find your angle
      Work through a proven framework to identify what makes a story newsworthy. Learn how to shape media-friendly angles from business activity, data, or market moves.

    3. Session three: Sharpen your message
      Craft strong, clear key messages that reflect your voice and expertise not media clichés or corporate jargon. Build a messaging toolkit you can adapt across interviews and owned content.

    4. Session four: Speak with confidence
      Rehearse live interview scenarios with Amy’s practical coaching on pace, tone, and framing. Learn how to handle tricky questions and stay in control of your message.

    • A clear understanding of how the media works
      You will learn how financial and business journalists think, what they are looking for, and how to meet them on their terms.

    • A ready-to-use checklist for media angles
      You will know exactly what makes a story newsworthy, and how to translate complex updates, data, or company milestones into something a journalist might actually cover.

    • Your own talking points, not canned quotes
      We will help you craft sharp, specific key messages that feel natural to you and can be adapted across interviews, LinkedIn posts, and client updates.

    • Practice and feedback
      You will rehearse real interview scenarios with practical coaching so you can think clearly, stay calm, and speak with authority even when questions get tricky.

    • A media mindset that sets you up long term
      You will leave with tools, templates, and a repeatable approach you can apply to future pitches, interviews, or briefings, with or without a PR team.

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Choose you package.

We offer flexible packages to suit your goals.

These coaching programs were built from years of experience inside financial and corporate PR where clarity, credibility and cut-through matter most.

Amy works with fund managers, executives, and technical teams to turn corporate speak into confident, and interesting media-ready messaging. Whether you are investing in yourself or upskilling your team, each package gives you structured support and practical tools to show up with impact.

All programs include four coaching sessions with Amy, AI-generated notes, session recordings, and follow-up nudges to help you apply what you’ve learned.

Not sure what fits? Book a quick call and we can help you choose the right format for your goals.

  • For professionals investing in their own development.
    Best suited to founders, rising finance talent, or subject-matter experts stepping into more visible roles.

    $1,500 AUD INC GST per program

    • 4 x 60-minute 1:1 coaching sessions

    • AI-generated notes + session recordings

    • Follow-up nudges to support implementation

  • For teams of 3 - 5 people upskilling together.
    Ideal for building internal spokespeople or elevating a cohort of emerging leaders.

    From $3,000 AUD INC GST per program

    • Group delivery of 4 x 60-minute sessions

    • Shared materials + tailored pre-work

    • Real-time feedback + group coaching

  • For last-minute prep when you need to get ready, fast.
    Perfect for panels, keynotes, investor briefings, or interviews with tight turnarounds.

    $550 AUD INC GST one off prep session

    • 90-minute intensive

    • Briefing template + session recording

  • For busy execs or SMEs who need consistent support.
    Great for leaders regularly speaking to clients, media, or investors and want a trusted coach on call.

    From $990/month AUD INC GST

    • Monthly 60-min session

    • On-call feedback on decks and interviews

    • Priority prep for urgent opportunities - including briefing or practice call