Retainer

The Brief

Since 2022, Apostle Funds Management has partnered with ABC PR to deliver an ‘always on’ PR and communications program. The brief was to build Apostle’s reputation as a credible fund manager focused on thematic investing, while supporting its evolution in a dynamic funds management landscape

The Challenge

• Navigating market shifts: adapting Apostle’s communications through strategy adjustments amid challenging market conditions.

• Achieving cut through and maintaining relevance: sustaining media momentum in a crowded financial media landscape without major product launches.

• Managing reputation and assessing risk: creating a strategic proactive outreach program focused on quality over quantity.

The Results

• Enduring partnership: over three years of consistent collaboration, marked by trust, strategic alignment, and mutual respect.

• Strategic storytelling: delivered over 160 pieces of media coverage since 2022, including 6 AFR features in 2024, 2 Australian print pieces, Bloomberg TV appearances, and strong trade media presence.

• Thought leadership: Built strong media relationships, positioning Apostle as a go-to voice for investment commentary.

  Through a shared commitment to excellence, Apostle and ABC PR have built a long-term partnership that reflects the value of consistency, strategic thinking, and trust in building a lasting brand presence in the Australian investment space.