Retainer program

The Brief

Since 2022, Apostle Funds Management has partnered with ABC PR to deliver an ‘always on’ PR and communications program. The brief was to build Apostle’s reputation as a high-performance boutique investment manager focused on alternative investing, while supporting its evolution in a dynamic funds management landscape.

The Challenge

• Navigating market shifts: adapting Apostle’s communications through strategy adjustments amid challenging market conditions.

• Achieving cut through and maintaining relevance: sustaining media momentum in a crowded financial media landscape.

• Building brand profile and assessing risk: creating a strategic proactive outreach program focused on quality over quantity.

The Results

• Enduring partnership: over three years of consistent collaboration, marked by trust and strategic alignment.

• Strategic storytelling: delivered over 160 pieces of media coverage since 2022, including 6 AFR features in 2024, 2 Australian print pieces, Bloomberg TV appearances, and strong trade media presence.

• Thought leadership: built strong media relationships, positioning Apostle as a go-to voice for investment commentary.