Media Training

The Brief

Brightly engaged ABC PR to provide bespoke media training for select team members, ensuring they could confidently engage with media and effectively shape the company’s public image.

The Challenge

• Building confidence: enhancing spokespeople’s ability to navigate media engagements with authority.

• Consistent messaging: ensuring alignment of media responses with Brightly’s brand and values.

• Crisis preparedness: equipping spokespeople with strategies to handle media inquiries in challenging situations.

The Results

• Structured media training program: a two-part session covering media fundamentals and hands-on interview practice.

• Enhanced spokesperson skills: participants gained confidence in message delivery across print, broadcast, and crisis scenarios.

• Refined storytelling approach: strengthened Brightly’s ability to engage journalists and craft compelling narratives.

• Practical application: live interview simulations, with feedback and video recordings for ongoing development.

• Ongoing support: post-session follow-ups provided additional guidance and best practices.