Media training

The Brief

Apostle Funds Management engaged ABC PR to deliver tailored media training for its Managing Director with the objective of building confidence and refining communication skills for media interviews and public appearances.

The Challenge

• High-stakes representation: as senior leaders, spokespeople are often the face of the brand and must navigate media with clarity and control.

• Evolving business narrative: shifts in strategic direction required updated messaging and strong delivery to align with business objectives.

• Reputation management: the training addressed how to handle both positive media opportunities and more challenging or sensitive scenarios.

The Results

• Targeted training format: the session combined theory and practical interview scenarios, including print, broadcast, and crisis simulations.

• Increased executive confidence: participants gained clarity on messaging, improved delivery techniques, and developed tools to manage challenging questions.

• Stronger storytelling: executives learned how to articulate their vision with impact, drawing on real examples and repeatable frameworks.

• Preparedness for media engagement: participants left with practical techniques to communicate with confidence in both proactive and reactive situations.

  ABC PR’s executive media training offers a practical, high-impact way for leaders to sharpen their public voice and engage with the media as confident, credible representatives of their organisation.