How to become a great spokesperson (even if you're not “media trained”)
If the words “media interview” makes your palm sweaty, you’re not alone.
Even the sharpest minds in finance and corporate sectors people who regularly make multi-million-dollar decisions, get tongue-tied when the camera turns on or the journalist starts scribbling in a notebook.
Here’s the thing, being a strong spokesperson isn’t about being flashy. It’s about being clear, credible, and comfortable in the spotlight.
And yes, it’s a skill. One that can be learned and one that becomes an unfair advantage when done well.
Why spokespeople matter more than ever
In a time where trust is currency and visibility drives growth, your spokespeople are your brand.
Whether it’s a TV segment, a panel, an investor webinar or a quote in the AFR – people are making judgement calls not just on what you say, but how you say it.
In finance and corporate sectors, that bar is even higher. You’re expected to be:
Technically accurate
Commercially savvy
Calm under pressure
Strategic in message delivery
But here’s the trap, many professionals try to communicate like analysts, not storytellers.
The data isn’t the story
You can have the best numbers in the world, but if your delivery is robotic, defensive, or too technical for the audience, the story won’t land.
That’s why I created The Financial Storyteller – a coaching program designed to help professionals in finance and corporate sectors become confident, credible spokespeople.
This isn’t generic “media training.” It’s real-world, practical coaching that meets you where you are, whether you’re prepping for a podcast, facing a panel of your peers, or just trying to sharpen your voice on LinkedIn.
Here’s what makes a great spokesperson
1. They know what they want to say and why
The best spokespeople don’t rattle off key messages. They understand the narrative. They can speak to strategy, risks, and outcomes in language that resonates with clients, media and stakeholders.
2. They simplify without dumbing down
Finance and corporate topics can be complex. The skill is making those topics digestible without losing credibility. That’s what coaching builds the ability to explain nuance with clarity.
3. They pause before they speak
You don’t have to answer instantly. In fact, considered responses usually land better. We help you build techniques to stay calm and in control, even when the questions are tough.
4. They show up as themselves
We’re not training people to be “slick.” We’re helping you be more you, with polish. Whether your style is analytical, warm, direct or understated there’s power in owning that. The key is learning how to dial it up for impact.
5. They rehearse and get real feedback
Good spokespeople know the value of preparation. They don’t wing it. They practice out loud, test messages, review their delivery, and get feedback they can act on.
So how can coaching help?
The Financial Storyteller coaching program is designed to help you:
Develop a consistent narrative for media, investors, or clients
Prepare for interviews, panels, presentations both to external stakeholders or internal
Build confidence in front of camera or microphone
Learn how to handle difficult questions with composure
Shape your thought leadership voice across platforms
It’s not one-size-fits-all. Coaching is tailored to your role, your sector, and your experience level whether you’re just starting to do media or levelling up as a senior exec.
We’ve worked with…
Founders preparing for their first media engagement
CEO’s refining their place in the market and business evolution
CFOs fronting ASX announcements
Portfolio managers breaking down market movements
ESG leads explaining complex reporting frameworks
And across every session, the goal is the same, to help smart people communicate well.
Because great spokespeople aren’t born. They’re built.
If you or your team want to go from technically sound to strategically sharp, The Financial Storyteller Program can help you get there.
Ready to tell your story?
Contact Us to start your journey.